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Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
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🧥 Costco has these Columbia fleece jackets and they’re seriously so cozy! ☁️ Soft, plush texture, longer length for extra warmth, and pockets to keep hands toasty. Such a great winter layer!❄️ $39.99 #costco #winterfashion | Costco Buys
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