In the US, YouTube haseffectively replaced the traditional primetime model for men, becoming“a place where information, commentary, entertainment, and identity collide”,accordingtoa new report.

OpenAI’s “Code Red” is a reminder that the AI platforms marketers increasingly depend on are being rebuilt under competitive and financial pressure, as Anthropic chases a colossal valuation and both ...

Some American brands may be struggling in China, as lower-priced, local competitors steal market share – but this is not the case with Walmart, which is seeing significant growth in the country partly ...

Brand revitalisation does not always mean just changing logos and packaging; do more than that—reshape perceptions and reconnect with newer audiences and younger generations. Reviving historic assets ...

This report summarises the latest research from WARC Media, with a focus on media's new normal. Since 2021, global ad spend growth has consistently outpaced increases in GDP; marketers are setting ...

Enshittification” is the defining commercial challenge for marketers in 2025, representing the erosion of value and trust that occurs when brands deliver products and services of ever-declining ...