Australia's landmark under-16 social media ban takes effect. For many creators, this feels like a loss. But it’s also an opportunity to lead with smarter, safer strategies.

The people who will get the most out of AI are those with strong ideas and a clear sense of what great content looks like. AI can help execute those ideas.

This upcoming CMO Summit 2026 will focus on innovative strategies, emerging trends, and best practices that are shaping the ...

Globally, creator marketing spend has jumped fivefold in the past five years. Today, our industry is larger than the annual box office takings at cinemas.

By Tami Iseli Last week, thousands of marketers and tech innovators converged on Sydney’s Darling Harbour for the third annual South by Southwest (SXSW) Sydney event. Part conference, part festival, ...

Australia is among the 11 global markets where Amazon Ads and Netflix will roll out a newly announced advertising partnership. The deal provides advertisers using Amazon DSP with direct access to ...

Work Art Life by Studio Pip and Co. The first SBS symbol to hit the screen was a gradient blue and white globe surrounded by a blue and white ring. It was used across all of SBS’s stations and ...

IKEA UAE has released a sweet and simple campaign that features its BLÅVINGAD soft toy collection narrating unexpected family histories. Three short videos in the ‘Where Do They Come From’ campaign ...

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

As marketers compete for attention, they present polished products to consumers that blend together in a sea of total perfection. Craig Matthews, chief merchandise officer at Office Brands, thinks ...

Oatly has been known for its campaigns. The oat milk company puts its best copy first in a new campaign around New Zealand. The “it’s like milk, but made for humans” campaign sets out to explain that ...