You don't have to be the one to break the news to the millennials on your staff. It will only make them grumpy. They may think that they invented the field of mass communication through their love of ...

With a Master of Arts in Strategic Communication from UD, you’ll enhance your ability to develop persuasive messages using theories of communication, digital content creation skills and ...

The SMCR model represents the process and phenomenon of communication. The acronym stands for source, message, channel and receiver, and this theory lays out the different components that form the net ...

The course will examine various theories and models of verbal communication appropriate for study in the Language Arts and Literacy. The specific theories and models will be determined each semester.

Barthes, Roland. The Rustle of Language. New York: Hill and Wang, 1986, pp. 309-331. Bainbridge Frymier, Ann, Gary M. Shulman, and Marian Houser. “The Development of a Learner Empowerment Measure” ...

While I shared the basic concept behind Tony Schwartz’s “Resonance Principle” in a previous post, I think it’s worth sharing and taking a direct look at some of Tony’s most important quotes from his ...

The Department of Communication offers a program of studies leading to a bachelor of arts in communication. The major prepares students for a wide variety of careers in the communication, ...

Max Weber, a German sociologist, argued that bureaucracy was the most efficient model for private businesses and public offices. His theories influenced generations of business leaders and politicians ...

Messages matter. Students pursuing a communication degree at Saint Louis University learn to creatively design, effectively deliver and critically analyze messages to influence, connect and inform.