Tracking brand mentions in AI has shifted from PR vanity metric to a real measure of business value. Opinions expressed by ...
Google's AI search shift is changing user behavior, not killing SEO. Here's how entrepreneurs can adapt, build authority and ...
Safaque Kagdi is a New York-based publicist with 12+ years of experience working with global brands and startups. Winning ...
When you buy an established business, you’re buying back all that time. The learning curve still exists — you need to ...
Here's the modern framework that helps every location rank, attract more customers and reduce marketing costs.
Experimentation in projects and industries is recommended for new freelancers to discover passions and the most profitable ...
Over the past 20 years, store owners have taught me a few fundamental things about doing physical retail right.
Here's a deep dive into the nature and purposes of mission and vision statements, and why taking the time to get them right ...
Human-centered design is about understanding what people actually want and need before making business decisions. This ...
As businesses grow, their brands must evolve to reflect new goals and audiences. Here's how to refresh your identity thoughtfully, preserve trust and keep your message relevant.
One-off projects can pay the bills, but they don't always build a business. This is what freelancers need to do instead.
With the right systems in place, it is possible to compete with big brands while spending very little on website traffic. Here's how.
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