Australia's landmark under-16 social media ban takes effect. For many creators, this feels like a loss. But it’s also an opportunity to lead with smarter, safer strategies.

The people who will get the most out of AI are those with strong ideas and a clear sense of what great content looks like. AI can help execute those ideas.

In a world where brands battle for attention across screens, platforms and experiences, one powerful sense is often left out of the mix: smell. While sight and sound take centre stage in most ...

This upcoming CMO Summit 2026 will focus on innovative strategies, emerging trends, and best practices that are shaping the ...

Marketing has always been a fast industry. But speed isn’t a strategy, and burnout should never be a badge of honour. Somewhere along the way, we started calling exhaustion “high performance” and ...

Globally, creator marketing spend has jumped fivefold in the past five years. Today, our industry is larger than the annual box office takings at cinemas.

This article appeared in Marketing May 2006, when Scott Morrison (Australian Treasurer) was MD at Tourism Australia, and approved the infamous ‘So where the bloody hell are you?’ campaign. Sam ...

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life. Coke needed to adapt to ...

Leading global marketing automation and email marketing platform Mailchimp has just launched its inaugural campaign in the Australian advertising market. What may come as a surprise to marketers is ...

ALDI has started 2023 by trying to reposition itself in the minds of consumers with the ‘Shop ALDI First’ campaign. The nationwide campaign from the supermarket chain launched with a schmaltzy TVC via ...

Rob Grant sits down with A2 Milk Company’s Susan Massasso to discuss the meteoric rise of the milk brand that never discounts. In our current era of relentless retail price-cutting, best epitomised by ...

The MSG Sphere at The Venetian has sported a number of striking looks since its recent opening, with giant spherical items from basketballs to eyeballs dominating the Las Vegas skyline. Viral social ...