Sponsorship has long been a means for brands to obtain reach and diversify their audiences, from the wealthy ancient Greeks ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...

According to the WFA (World Federation of Advertisers), out-of-home ad spend was down by 49% for the first half of the year, and is 39% down on planned spend for the second half so far. As VIOOH’s ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...

Social media in 2024, what to expect? Well, there are plenty of trends this year that reveal wider preoccupations within the marketing industry – from creators helping with product development, to the ...

– Executive Director of Social Media Adri Cowan and her team subdivide the Marvel audience into five broad demographics to make targeting content to its varied fanbase more achievable. – The brand ...

There are also rich results for marketers to take advantage of. These are the cards and snippets that enhance normal page results with images, ratings, reviews and other quantitative information ...

It’s a well-known fact that relevance is one of the points to focus on when sending promotional email messages to your customers. Data is relevance! The data you gather from your customers and store ...

Cowan started her career as international marketing manager at MySpace back in 2006, and has worked at Inskin since 2012. Fran Cowan: Currently I have two roles, as CMO for Inskin Media and VP ...

People will unsubscribe from your email list – maybe 25% or more – accept it. Don’t fight it. If they want to leave, it’s probably your fault. The penalties for making it hard to unsubscribe include ...

Please describe your job: What do you do? At Feed, I’m responsible for the growth and security of our company. My day-to-day is spent supporting the executive team and helping our clients solve ...

It’s not always enough to trust in the process of design sprints. They push people to shift their mindsets, change their behaviours and deal with awkward situations. A solid process alone just won’t ...