If you’ve built something entirely new, a product category no one else is doing, then you’re in one of the most exciting (and intimidating) pricing situations a founder can face. No competitors? No ...

Pricing a product involves looking at costs, knowing your target audience, researching competitors and choosing a pricing strategy that works with your profit goals. Many, or all, of the products ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

Setting the right price for your products or services can be a challenge. If you charge too much, you risk losing potential customers; if you charge too little, you don't make enough profit to keep ...

Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

There was a time when software pricing lived in a spreadsheet, far from the product itself. That time is over. In today’s world of usage-based pricing, AI-native tools, and real-time infrastructure, ...

In the rapidly advancing world of technology, effectively conveying the value of generative artificial intelligence products demands a shift in traditional pricing and messaging strategies. Some ...