The WNBA’s NY Liberty officially became the highest valued women’s sports team in history. Raising funds from a group of investors in a deal that values the franchise at $450 million, this marks the ...

The business of women’s sports has boomed over the past several years. A number of converging factors, from social media to analytics to growing audiences, have benefitted the business of women’s ...

What makes a great women’s sports city? The easy, oft-cited answer comes down to a single word: “Vibes.” It’s an overused word these days, but it suggests something intangible in addition to all the ...

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...

Before she became executive director of the Dallas Sports Commission and the mastermind behind Dallas securing nine matches for the 2026 FIFA World Cup, Monica Paul was a sports-obsessed child.

The basketball legend and his 13-year-old daughter died in a helicopter crash. "Mamba mentality" is more than a mantra uttered by ambitious athletes -- it was the driving force behind Kobe Bryant and ...

NEW YORK, May 29 (Reuters) - Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional ...