This column is the first in a five-part series on creating purposeful lives, using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

A company statement of purpose, the 2020s version of a mission statement, should help unify your team by setting a common goal. They’re a little bit branding, a little bit company culture and a little ...

A statement of purpose is an integral component of your small business's overall strategic operation plan. This document contains your company's core philosophy and values, from which you measure the ...

Graduate school admissions essays are an opportunity to stand apart from other applicants. Follow these tips for crafting a strong statement of purpose and personal history statement. (Karin ...

Statements of vision, purpose and objectives serve as guides for organizations. These guides define the role and direction of small and large businesses. They are often part of annual reports, company ...

Co-Founder of The Abbi Agency, a digital engagement firm providing outreach strategies to travel destinations, tech companies and B2B brands. It seems like every tech startup these days promises that ...