Marketing professionals are trained to be experts in communication. They function as a kind of "middleman" between a company or a company's image and the public perception of that company or its image ...

Can you describe your campaign goal in fewer than two sentences? For example: my goal is to increase my organization's membership list by 5,000 in three months. My goal is to sell 500 copies of my ...

Depending on your business, however, these newer approaches may not always prove fruitful. According to a 2016 survey by Econsultancy, only 22 percent of businesses are seeing satisfactory conversion ...