Nike, Superdry and Lacoste ads banned for exaggerating sustainability claims - The Advertising Standards Authority said ads ...

The UK advertising watchdog has banned ads from Superdry, Nike and Lacoste due to “misleading” assertions regarding their ...

Brands have long been investing in sustainability-related content, but recently the spotlight has fallen on the carbon footprint of the ads themselves, and there is growing pressure for marketers to ...

If a sustainability-focused ad product isn’t easy to adopt, measurable and good for performance, most advertisers just won’t use it. Until recently, that was the case at IPG. Although the agency ...

Green crumpled paper light bulb on green background, Corporate Social Responsibility (CSR), eco-friendly business and environmental concepts, copy space Running video ads can be carbon intensive – and ...

Marketers are willing to pay a higher price for digital ads that have a lower carbon footprint, The Drum reported Oct. 4. Ethical adtech firm Good-Loop surveyed more than 400 digital advertising execs ...

The Acceptable Ads Committee (AAC), an independent non-profit, is calling for the advertising industry to raise awareness among consumers related to the impact of digital ads. It will require a broad, ...

Sustainable soap startup Gelo has launched an anti-single-use plastic campaign with a fresh angle: It gives kids the power to follow their parents around the internet with ads that constantly urge ...

Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change. This week, British ...

The airline claimed Flight 100 from London to New York would use 100% sustainable aviation fuel. A Virgin Atlantic advertisement claiming the airline was the first to fly transatlantic on 100% ...

Ads for Nike, Superdry and Lacoste have been banned in the UK after regulators ruled they exaggerated environmental benefits and misled consumers.