If you build your strategic plan based on myths versus actual facts, you are guaranteed to have a plan that will fail to deliver on your future vision. If it’s based on myths that the partners believe ...

Did you know that the typical five-year strategic planning forecasts perform about as well as dart-throwing chimpanzees? Cognitive science and behavioral economics scholars have conducted research on ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The importance of strategic planning is a lesson that’s reiterated in business schools and ...

I’ve seen this firsthand working with organizations across industries. What used to be a solid year-long strategy window has shrunk to quarters, or even weeks. AI speeds up everything. It’s not just ...

This is a revised column from one that Dr. Chaman Jain, the editor of the Journal of Business Forecasting (JBF), recently asked me to write. It discussed the relationship between strategic and ...