Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

The biggest lesson I’ve learned about working with social media algorithms is that you can’t chase the system; you have to ...

Social media is an ever-changing landscape, ripe with possibility. In 2023, in order to best leverage social media for your business, you’ll need to prepare for what’s on the horizon. According to ...

Millions of people use social media every day. And there's likely a huge gap in your marketing plan if you're not leveraging them to promote your advisory business. Social media platforms offer an ...

Napier is a team of social media experts, and we have run several workshops to help clients get up to speed with social media and how it can be an effective marketing channel for B2B marketers.

Want to turn your restaurant's social media pages from ghost towns into bustling online communities? Social media experts agree — a strategic approach is key to maximizing your reach and attracting ...

Young adults who took just a one-week break from social media showed improvement in depression, anxiety and insomnia symptoms ...

When it comes to running a small business in 2023, those operating in physical spaces are beginning to rethink their online presence while new startups are entering more diverse niches. No matter what ...

The social media landscape is in a constant state of flux, with new platforms and trends coming and going all the time—with recent uncertainty surrounding potential TikTok bans in several countries ...

Looking to start a career in social media marketing? It’s a wise move. According to LinkedIn, there are currently more than 165,000 vacancies for digital marketing specialists alone. With more than ...

“What is your superpower?” Panelist, Founder, and C-Suite Coach CEO Angelina Darrison asked, as she opened her segment on the ESSENCE E-Suite stage at the 2022 ESSENCE Festival of Culture. Setting the ...

As a dietitian, you probably want to create another revenue stream like an online course or membership, or you already operate a private practice. Whatever you sell, you know that you need to market ...