Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

We’ve seen campaigns that make us laugh, some that make us think, and others that just feel right. It’s a wild time to be ...

Small companies often use both promotional campaigns and advertising when marketing their products. However, there are inherent differences between the two types of marketing methods. Promotional ...

Meanwhile, cross-selling emails showcase a range of products and related items. Using a mobile phone as an example again, a company might email its customers trying to sell them on updated phone plans ...

Management software company Workfront recently ran a highly-targeted campaign – aimed at engaging with a competitor’s customers – after the rival announced it wouldn’t be investing further in its ...

Leading digital marketing experts uncover the benefits of surprise and delight marketing by highlighting five examples. Let’s be honest here, who doesn’t like to be pleasantly surprised? If a $30 gift ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. For many marketers, having a campaign go viral is a pipe dream. Not only does it bring ...

Opinions expressed by Entrepreneur contributors are their own. Email isn’t going anywhere. There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What’s ...

Using emotions for marketing comes with its share of risks. There's no predicting how the audience will perceive an appeal to emotion. The biggest issue with using emotional marketing is that if it ...

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...

It’s interesting to see how these recent marketing campaigns tried to stand out, especially with so much new tech like AI ...