Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Silverback Digital Marketing has introduced an expanded social media marketing framework designed to align with the rapidly ...

Marketing trends are shifting fast. From AI-powered efficiency to visual storytelling, here’s what marketing leaders need to know to stay ahead this year. Smarter martech stacks. Marketing teams are ...

As we move into 2025, legal marketers face a rapidly evolving landscape where technology, data, and client expectations intersect — and it’s just the right time of year for making lists! Here are the ...

The first quarter of 2024 is over and medical marketers are navigating several key trends shaping the industry. According to a recent blog post from marketing technology resource Martech Cube, there ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

Coming up with accurate predictions for the year ahead seems a little ambitious and absurd given the volatility of the post-pandemic world so far. Thankfully, in the microcosm of marketing, experts ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

There are many reasons that self-reported attribution e.g. asking where did you hear about us, is making a comeback. Firstly, qualitative data overlaid with digital attribution enables you to see so ...