A marketing framework is a visual representation or a logical flow of your marketing plan. It contains several components that work together as a whole to bring your marketing vision to reality. By ...

Siddharth Taparia, VP of marketing and head of marketing M&A at SAP, outlines some key elements to bear in mind when creating your 2016 marketing plan Right now, you are probably in the middle of ...

BOSTON, Aug. 25, 2021 /PRNewswire/ -- Plannuh Inc., makers of the first marketing leadership application for proving and improving the business value of marketing, today announced a free online ...

Increased international efforts generally lead to a recognition of the need for greater international visibility and enhanced capacity to attract international talent. An issue that regularly emerges ...

In my team's quest to find a business-to-business marketing strategy that generates a high return on investment, we went through many technologies and frameworks. Some of the frameworks were quite ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Although the two terms are often used interchangeably, sales plans and marketing plans are not identical. Marketing plans are all about identifying your business' target market and creating strategies ...

You’ve probably been tricked into thinking that the best restaurant marketing plans are complicated and require a team of expensive "experts" to get right. But what if I told you that the best ...

If you don’t have a real estate marketing plan, you’re likely missing opportunities to grow your business. It’s important to be intentional in your real estate marketing strategies to give you the ...

National Instruments, a high-tech hardware and software company, partnered with Allocadia, a marketing performance management software company, to help the company proactively plan and better connect ...

Plannuh today launched its free online Marketing Plan Builder to help marketers devise their goals, strategies, campaigns, and measurements. Plannuh created the Marketing Plan Builder to provide ...