How to use proxy metrics to speed up optimization in complex B2B journeys

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...
Marketing Dive

Internet metrics don't apply to mobile marketing

Too often, mobile industry executives will say that the marketing potential of mobile reminds them of the early Internet days. Next, these mobile executives will break out boilerplate Internet metrics ...
MediaPost

The Most Measurable Medium

(DISCLAIMER: As the chief research officer at comScore, I have an agenda in online metrics.) The Internet, we have been told for a decade, is the most measurable medium. Hence it is not without ...
Engadget

Internet metrics giant settles charges it faked its own numbers

The online ad world (among others) thrives on metrics to gauge how well its campaigns are working, but what happens when the company providing that data is cooking its own books? The industry is ...
Yahoo Finance

First Internet (INBK) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates

For the quarter ended September 2025, First Internet Bancorp (INBK) reported revenue of $32.81 million, down 2.9% over the same period last year. EPS came in at -$1.43, compared to $0.80 in the ...