How to use proxy metrics to speed up optimization in complex B2B journeys

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...
MediaPost

The Most Measurable Medium

(DISCLAIMER: As the chief research officer at comScore, I have an agenda in online metrics.) The Internet, we have been told for a decade, is the most measurable medium. Hence it is not without ...
Yahoo Finance

First Internet (INBK) Q3 Earnings: Taking a Look at Key Metrics Versus Estimates

For the quarter ended September 2025, First Internet Bancorp (INBK) reported revenue of $32.81 million, down 2.9% over the same period last year. EPS came in at -$1.43, compared to $0.80 in the ...
Nasdaq

First Internet (INBK) Q4 Earnings Preview: What You Should Know Beyond the Headline Estimates

In its upcoming report, First Internet Bancorp (INBK) is predicted by Wall Street analysts to post quarterly earnings of $0.97 per share, reflecting an increase of 102.1% compared to the same period ...