Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Like many business owners, you're most likely heading into 2021 with a sense of uncertainty.

When you set a clear objective, you or your direct reports are able to focus attention and energy on a concrete aspiration—anything from a small task to a career ambition. In fact, it's not really ...

More and more, marketers are being tasked with delivering not just activities but measurable results. But how can you put a target on something that isn’t always definable? If marketing’s role is to ...

Filling your accounting clerk position with the most qualified candidate is the start to ensuring the success of your employee. Once on the job, the accounting clerk should be given objectives and ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

Investors need investment objectives to provide a clear direction for their portfolios. These objectives can help align their investments with specific financial goals, risk tolerance and time ...

Business planning is a process that companies both large and small use to determine a course of action that leads to revenue growth and increased profits – in other words, a path to success, explains ...

“The Almanack of Naval Ravikant” underscores the importance of setting a clear goal, particularly in the realm of business. Naval Ravikant’s approach to achieving wealth and financial success is ...

Cost-effective learning in business requires that people know what to learn and why they are learning. But that is not enough. We should also evaluate the learning to make sure that the time and money ...