In a saturated market, at times it will be difficult to separate from your competitors who are vying for your target audience’s attention. That’s where the design team steps in to highlight the ...

Over the years, I've worked with a number of clients supporting and building partner ecosystems. A partner ecosystem is a network of organizations that collaborate to create value for each other and ...

Frank Vella, CEO of Constant Contact, a digital marketing and CRM platform that has helped millions of small businesses and nonprofits. Forrester is calling 2023 "a year of reckoning" for customer ...

If you’re like most business leaders, you’re tough on yourself. You can tell if you are by asking yourself if you constantly question if you’re building the right thing, in the right way, or if you ...

Underwhelming sales figures and consistently high churn rates are pervasive problems for organizations large and small. Effectively communicating the value of your product or service to each customer ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in the ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

A conversation with IMD professor Stefan Michel on how companies can realize the maximum benefit from their innovations. Creating value is table stakes for any business. But is your organization also ...