June 27th marked a key moment in enterprise software history: Oracle and salesforce.com revealed a new partnership. What does this mean for customers? Here are five benefits, taken from the call with ...

Businesses of all sizes need effective ways to manage relationships with customers. Small-business owners, however, have an exceptionally keen interest in customer management, because effective ...

What do America’s longest running companies all have in common? They focus on the big picture: customer lifetime value. To ensure your business endures, you must also focus on customer lifetime value.

Oscar stands out for its strong app, but plans are expensive and the company has a high number of customer complaints. Oscar is a company that offers some notable member benefits, and it operates in ...

Voice of the customer (VoC), a term coined by Abbie Griffin and John R. Hauser in a 1993 MIT paper, is a statement of your customers’ experiences, feelings and expectations regarding your brand. To ...

You have to take action to make customer feedback meaningful, and it starts with closed-loop follow-up. As practitioners, we are getting much better at making customer feedback operational. But as we ...

PROVIDENCE, R.I.--(BUSINESS WIRE)--Today, Citizens is introducing the Citizens Private Client™ World Elite Mastercard ®, the first launch with its exclusive payments partner, Mastercard, and the first ...

For companies willing to reimagine the traditional transactional nature of their B2B relationships, a loyalty program represents an important growth opportunity. But in this regard, B2B customers can ...

Well, you could call at least some of the changes “benefits.” But the departure of US Airways from the Star Alliance leaves a big gap for some transatlantic travelers that remains at least temporarily ...

Based on groundbreaking research, a new report — Who Buys Voluntary Benefits and Why: 2016 Employee Benefits Enrollment Study — yields important, and in some cases confounding, insights for employers, ...