As advertisers continue adding streaming to their budgets, connected TV (CTV) has quickly become the centerpiece of the modern media strategy. With better targeting and more measurable outcomes, CTV ...

Warner Bros. Discovery is backing away from its initial sports streaming strategy. The company, which operates the Max streaming service, is reportedly ditching plans to launch a premium sports tier ...

In-game betting is predicted to grow to more than $14 billion by the end of the decade. It’s a huge part of the sports gambling industry. Public health officials worry that it could be increasing the ...