Broadcasters and streaming providers are under growing pressure to bridge the gap between linear and digital operations’ ...

Thorough research is the key to winning enterprise tech clients. Understanding decision-makers, pain points and risks helps ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

During its Upfronts presentation on Wednesday, Netflix revealed that it's rolling out its advertising technology platform just a year and a half after venturing into the ads realm. The announcement ...

MarketDing.ai officially announced the launch of its new AI-powered marketing technology designed to help businesses get more leads, build stronger online visibility, and grow with more clarity and ...

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

As the 2024 campaign season ramps up, I believe Connected TV (CTV) is poised to become a battleground for advertisers in an advertising landscape where traditional online platforms see a pullback in ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

Spotify Technology has announced new initiatives to boost the music and podcast streamer's advertising revenue. Spotify stock analysts were positive on the news. At an event in New York City on ...

The UAE-based digital marketing firm unveils the expansion of its data-driven solutions to clients across Europe, Asia, and ...

A federal court today found that Google LLC maintains an illegal monopoly in the advertising technology market. The decision comes less than a year after a similar antitrust ruling against the ...