Television attribution, ROI and conversion metrics specialist Data Plus Math has entered into a preferred partner agreement with Verance Aspect, an open watermark technology selected as part of the ...

While most of the interest in TV happens in front of the glass, there’s a great deal of intrigue taking place behind it. This week on The Big Story, we dive into some of the most recent data dealings, ...

SAN FRANCISCO--(BUSINESS WIRE)--LiveRamp® (NYSE: RAMP), the trusted platform that makes data accessible and meaningful, today announced that it has entered into a definitive agreement to acquire Data ...

TV attribution company Data Plus Math has struck a partnership deal with media/marketing researcher Kantar to develop advanced analytics for advertising. Kantar will contribute to measure campaigns -- ...

LiveRamp has entered a definitive agreement to acquire Data Plus Math, a data-driven TV advertising solutions provider, according to a press release. The cash-and-stock deal, expected to close in ...

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